Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside the Natural History Museum are opening a temporary store featuring special merchandise. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies that are inspired by the museum's aesthetic. For collectors, though, is a limited-edition Pikachu card, given as a free bonus at the pop-up. This shop is scheduled from on-site at the museum to its web counterpart from January 26 to April 19.
Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with stunning illustrations depicting creatures in their natural habitats. It's essentially is the kind of research a Pokémon Professor could produce once trainers provide field notes, or what Charles Darwin could have sketched had the Galapagos teemed with Pidgeys instead of birds. Part of the charm lies in the book's serious approach, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.
It is common for The Pokémon Company special edition promos for major tournaments or crossover partnerships. Many of these collector items typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this new museum card is its distinctly bigger size. While precise specs have not been publicly disclosed, availability will certainly be strictly limited, and fans able to get only a single card with each transaction.
Per an official statement, a portion of the pop-up items may also be available outside the museum walls. But, broader availability will only be select retailers within the UK. Importantly, collectors will not be able to acquire this promo via the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have trouble stockpiling large numbers this time around. For those feeling left out, there is the upcoming Pokémon Fossil exhibit headed to Chicago later this year.
"All profits from purchases from the Museum shop and from its online store, which covers these items, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are scientific inquiry to discover answers to the global ecological crisis," the statement says.
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